Target is ratcheting up its strategy of offering more health & wellness in the grocery aisles. The retailer is focused on creating a differentiated food offer that features “trendy” merchandise (e.g., protein bars, nuts, etc.) as well as an increasing assortment of organic, gluten free and other healthy options. Target not only has introduced gluten free crackers… Read More »
Kroger, the nation’s largest conventional grocer, is focused on capturing its fair share of the “good-for-you” products market. The retailer recently reported that it generated $11 billion in sales from natural and organic products during the past year, which is equivalent to about 10% of total company revenues. A key contributor: Growth in Kroger’s Simple Truth… Read More »
An increasing number of retailers are ramping up their gluten free private label initiatives in an effort to grab a piece of the high-growth gluten free market. Gluten free store brands offer shoppers a much needed value alternative to pricey name brand equivalents and items historically only available at specialty retailers. Gluten Free Private Label… Read More »