Recent headlines read: “You can pre-order Girl Scout cookies online” (including gluten free Toffee-tastic™) and “Liz Lovely Gluten Free Vegan Cookies Selling For $2.50 Each.” It reminds me of just how far gluten-free products have come in a fairly short period of time. When I was diagnosed with Celiac Disease some 15 years ago, most… Read More »
We find the mass retail giant’s level of involvement in the gluten free products market a pleasant surprise. At present, a typical Walmart Supercenter devotes about an eight-foot section within the grocery department to gluten free items. A somewhat limited assortment in terms of product depth and breadth is featured in the dedicated section. But the selection is… Read More »
Target is ratcheting up its strategy of offering more health & wellness in the grocery aisles. The retailer is focused on creating a differentiated food offer that features “trendy” merchandise (e.g., protein bars, nuts, etc.) as well as an increasing assortment of organic, gluten free and other healthy options. Target not only has introduced gluten free crackers… Read More »
Kroger, the nation’s largest conventional grocer, is focused on capturing its fair share of the “good-for-you” products market. The retailer recently reported that it generated $11 billion in sales from natural and organic products during the past year, which is equivalent to about 10% of total company revenues. A key contributor: Growth in Kroger’s Simple Truth… Read More »
An increasing number of retailers are ramping up their gluten free private label initiatives in an effort to grab a piece of the high-growth gluten free market. Gluten free store brands offer shoppers a much needed value alternative to pricey name brand equivalents and items historically only available at specialty retailers. Gluten Free Private Label… Read More »
Gluten Free Retail HQ provides research, analysis and insights for retailers and brand marketers to make strategically informed decisions regarding their health & wellness initiatives and product/brand strategies and market positioning. More specifically, GlutenFreeRetailHQ.com aims to be the “go-to” source of insights & intelligence for retail and CPG executives who have a vested interest in the… Read More »